Financial Metrics

The 10 KPIs every $1M-$50M business should track, from revenue growth and margins to cash runway and equity, what each one tells you, and how to use them.

While every business will have unique KPIs based on its industry and goals, these 5 KPIs are important for every company to include in their monthly reporting.

Cash is the lifeblood of a business, and keeps it afloat. Good decisions about spending and earning revenue in the short term lead to success in the long term.

Managing business growth is key to remaining profitable. The four key areas of managing growth are sales/revenue, expenses, price, and gross profit.

A company survives by its profit. Profit is what allows a company to grow, and also to make it through downturns or internal business challenges.

As a business owner, it’s important to work on your business, not just in it. A financial dashboard can help you understand the financial status of your company and make informed business decisions on a regular basis. It presents the most important pieces of financial data for your company in an easily-digestible and clean format.