financial

Financial Health Assessment

Get a CFO-level assessment of your financial operations—without hiring one full-time.

what you get

How financially healthy is your business—really?

Many growing companies don’t realize they’re flying blind—until cash flow tightens, profitability slips, or fundraising stalls.

financial health rating

A high-level score that reflects the overall strength, structure, and efficiency of your financial operations. It gives you a clear, benchmarkable view of where your finance operations stand today.

downturn readiness rating

A focused assessment of how resilient your business would be in a market or cash flow downturn. This includes evaluation of liquidity, scenario planning, cost control flexibility, and financial agility.

detailed review of 5 areas

We dig into core areas that directly impact your ability to scale and stay profitable.

strengths & Gaps assessment

We highlight what your finance function is doing well—and where weak points may be creating hidden risks, inefficiencies, or missed opportunities. This gives you a targeted view of where to focus your improvement efforts.

actionable recommendations

You’ll walk away with specific, actionable recommendations that can be implemented right away to enhance margins, tighten cash flow, and improve operational efficiency—without waiting for a long-term engagement.

A CFO's Strategic Perspective

You’ll get expert-level insight into how to align your finances with your goals—and whether your business is structured for scale.

SFG CEO

Trusted by Founders

Our CFO-led Financial Health Assessment uncovers:

how it works

The process is easy!

1

Book a meeting

We meet to learn about your company and financial processes.

2

we complete the assessment

Our team conducts an in-depth behind-the-scenes assessment.

3

get your results

We present your results, ratings, and actionable recommendations.

What Our Clients Are Saying

David Thompson
David Thompson
Owner, Mascot Junction
I'm very glad we invited Eric onto our team. Mascot Junction is a fairly small, but growing, company and we were looking to bring someone on that could help us see over the horizon and develop a set of metrics and systems to monitor our financial health and help ensure greater success of reaching our goals. Eric was definitely the right person for the job. He rolled up his sleeves, learned our business quickly, and was pointing out areas of opportunity (and concerns) at our first meeting. While we were not big enough to justify the cost of a full-time CFO, we were growing fast enough that we needed more sophisticated financial management skills, so the Fractional CFO services offered through Sentinel Finance were a good solution for us.
Aaron Clemons
Aaron Clemons
Managing Partner, Clemons Real Estate
I've had an excellent experience working with Eric. I've engaged Eric as my fractional controller to bring systems, organization and leadership to my bookkeeping team and he has done just that. He is direct, to the point and gets things done in a timely fashion. He leads our monthly financial meetings and presents all the information in an easy to understand fashion. I would highly recommend.
Cory Levenberg
Cory Levenberg
Founder, 42, Inc.
Eric was our CFO for 10 years. He provided monthly financial reporting to our board and helped our staff accountant with monthly closes. I was very happy with his expertise and leadership and I knew I could always count on him to answer my questions. It was really great to work with him and I highly recommend his company Sentinel Finance Group.
Dr. Shelley Cooper
Dr. Shelley Cooper
Founder, Diversity Telehealth
Eric with Sentinel Finance Group has provided professional, knowledgeable and helpful information when advising me on financial matters. Meetings have been productive. Our interactions have provided clarity on financial statements and strategies. I definitely recommend him.
Elaina Paige
Elaina Paige
Founder, The Next Paige Talent Agency
Eric and his team are incredibly knowledgeable and have assisted me in developing a more strategic approach to achieving growth for my business. I highly recommend!
Daniel Tiller
Daniel Tiller
Owner, Cross Construction
A great resource for anyone needing business financials or help planning. Look forward to working with Sentinel Finance Group for many years to come.
Meaghen Liebe
Meaghen Liebe
Controller, 42, Inc.
I've worked with Eric for the past 4 years and he has always been very thorough, knowledgeable and approachable. I highly recommend his services, whether you're an established company or just starting out.

You ask, we answer

This CFO-led assessment provides a clear, actionable view of your business’s financial position. We conduct a detailed review across five key financial areas to evaluate the strength of your financial operations.

You’ll receive a custom Financial Health Rating and a Downturn Readiness Rating that show how resilient and well-positioned your business is.

We’ll identify your financial strengths and gaps, provide targeted, actionable recommendations, and deliver a strategic perspective rooted in real-world CFO experience—so you know exactly what’s working, what needs attention, and how to move forward with confidence.

This Financial Assessment is designed for founders, CEOs, and business owners who are ready to take control of their numbers and make smarter, more strategic decisions.

You’ll get the most value if you:

  • Run a growing business and suspect your financial visibility isn’t keeping up

  • Feel unsure about cash flow, margins, or overall financial health

  • Have a bookkeeper or accountant but still lack strategic financial guidance

  • Are preparing for a big move—like funding, expansion, a new hire, or a pivot

  • Want to understand the financial implications of your decisions before you make them

  • Suspect inefficiencies, overspending, or pricing issues but need clarity and confirmation

  • Feel like you’ve outgrown QuickBooks reporting and gut instinct

You probably won’t benefit much if any of the following applies:

  • Businesses with fully staffed internal finance teams and a CFO already in place

  • Companies looking for tax filing or bookkeeping services only

  • Owners who aren’t ready to take action or review their financial performance critically

Simply book the first meeting! We will send follow up instructions about who should attend the meeting and what is needed.

The Strategic Financial Assessment is $1,000.

This is a one-time, flat fee that includes a review of your financials, customized feedback, and a 1:1 CFO strategy session to walk through your findings and action steps.

Many clients uncover tens of thousands in missed profit, poor pricing, or inefficient spending through this single engagement.

You’ll walk away with more than insight—you’ll have a clear, prioritized plan of action that helps you protect and grow your business.

If you don’t feel the assessment provided actionable value, we’ll refund your payment. No hassle, no hard feelings.

The full assessment is typically completed within 7–10 business days after the first meeting. You’ll then receive a detailed analysis and a 60–90 minute review call to walk through the findings and next steps.

No problem—we work with many businesses who are in the middle of cleanup or transitions. The assessment can actually help identify gaps in your current bookkeeping or accounting structure and give you a plan to get back on track.

After we deliver your assessment, you’re under no obligation to move forward with our services. That said, many clients choose to continue with monthly fractional CFO support—and if you do, we apply the full assessment fee to your first month of service.

Ready to get started?

Simply book the first meeting! We will send follow up instructions about who should attend the meeting and what is needed.